THE GLOBAL CAREER ACCELERATOR
Digital Marketing
Add hands-on Digital Marketing experience to your resume and open up a world of opportunities.
Gain valuable exposure and experience with leading companies
An Investment in You
Session Dates
Fall 2026 term: August 20 to December 4
Course codes for the Global Career Accelerator
There are 4 enrollment options:*
- Business Elective: WPC 294 / 394
- General Elective: SAO 294 / 394
- Engineering Elective: FSE 294 / 394
- Integrative Sciences & Arts Elective: IDS 294/IDS 394
Benefits of The Global Career Accelerator
- Get 4 certifications and verified skills for your resume
- Unlock access to an exclusive career network
- Build a portfolio of real-world experience with industry-leading companies
- Access to coaching and networking events with industry professionals
Transparent Costs
6 ASU credits
of your ASU tuition at your residential rate. See cost details here
*Please note: You should select the enrollment option that best suits your major, and use the same enrollment prefix for both parts. (i.e.: If you choose SAO 294, select SAO 394).
For Barrett Honors College students, this program would automatically apply for honors credit!
Ecommerce Marketing with Shopify
- Design and build an online store.
- Find, attract and engage a worldwide audience through digital marketing best practices.
- Learn how to turn a profit by increasing conversion rates through A/B testing.
- Receive a Ecommerce Specialist Shopify project certification for your resume and LinkedIn.
Customer Acquisition
- Accelerate your career with marketing skills.
- Build a portfolio of Google and Meta Ad campaigns with behavior and demographic targeting.
- Learn social media tactics to build brand presence on Instagram and TikTok.
- Receive a Social Media charity:water project certification for your resumer and LinkedIn.
Intercultural Competency Skills
- Build your emotional intelligence skillset.
- Develop listening skills that manage bias.
- Receive an Intercultural Skills certification for
LinkedIn.
Earn Certifications Upon Completion
Brand Project Spotlight
You'll step into an exciting Digital Marketing project for Charity: Water, a frontrunner in the global mission of ensuring clean water for all:
- Devise a brand and content strategy aimed at engaging younger audiences.
- Plan and roll out a captivating marketing campaign.
- Craft compelling content across diverse platforms such as Instagram, Google Ads, and TikTok.
- Present your marketing plan and articulate the strategic choices you made.
HEAD OF MARKETING
Rita Cidre, MBA
Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor. Rita has worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.
Work with professionals
committed to your success.
Get real-world experience and industry certifications, all while earning credit this term.
You’ll be supported every step of the way.
Teaching Team
Your teaching team is here to support and mentor you through your experience. Attend Drop-In Hours with the team to ask questions and connect with them.
Community
Connect and network with your peers across other universities, ask questions and share some of your projects progress.
HelpHub
Our super-powered chatbot Bodhi has solved 80% of participants' questions in past terms—but get real human help when needed.
Frequently Asked Questions
When does the program start?
The program will be offered for:
- Fall 2026 term from August 20 to December 4.
How much does the program cost?
For Fall 2026: There is no additional cost to participate in The ASU Global Career Accelerator above regular tuition and fees. Click here to see more info on cost. Tuition Fees and Policies here.
Summer 2026: Program fee of $3,480, which includes 6 credits of tuition. This is often less than standard summer tuition and ensures corporate scholars have no additional out-of-pocket cost. Details for Summer costs here
All of which will be billed to your student account.
Specificities as they apply to the Global Career Accelerator:
- Eligible corporate partner students utilizing corporate scholarships, tuition assistance or other awards will be able to utilize their funds to participate. Additional Details Here
- We welcome Qualified Tuition Reduction (QTR) students to take the program, however, you will be unable to use QTR benefits for this program.
- Veterans are welcome to join, however, VA Benefits cannot be used at this time.
Note: Degree-seeking students may be eligible to receive financial aid for this program.
Can I take the program for credit?
Current undergraduate students are eligible to receive 6 credits upon completion of each Track. These will count as elective credits.
The Global Career Accelerator is not an internship and is not eligible for internship credit at ASU.
Credit options include:
- SAO 294/394
- WPC 294/394
- FSE 294/394
- IDS 294/IDS 394
Data Analytics Track
This track may overlap with coursework you’ve already taken. If you have completed any of the following courses, you are not eligible to enroll in this track and must choose a different track:
- CIS 308: Advanced Excel
- CIS 310: Business Data Visualization
- CIS 315: Intro to BDA
Digital Marketing Track
This track may overlap with coursework you’ve already taken. If you have completed the following course, you are not eligible to enroll in this track and must choose a different track:
- CIS 312: Business Mobile Commerce and Monetization
Please check with your academic advisor about how this program can fulfill your requirements.
Can I take the Global Career Acccelerator without increasing my cost to ASU?
Yes — the Global Career Accelerator is a cost-neutral program for many students.
For full-time, campus-based students, it comes at no additional cost above your regular cost of tuition. For ASU Online students, it’s billed the same way as your other courses, on a per-credit basis. Full cost information is available here.
How does the billing work?
- Program Fee Applied: When you enroll, you’ll see a program fee on your bill equal to 6 credits of tuition.
- Matching Credit Applied: ASU applies a billing credit to your account for the exact same amount so your overall bill doesn’t increase.
- Bottom line: The Global Career Accelerator is a high-value opportunity. You get additional courses and career-connected experiences without paying more than your regular tuition
I'm an honors student, do these credits count towards Barrett honors credit?
Yes! All of the course code options for the program apply as honors credits. You don’t need to do anything other than apply for this to happen!
What are LiveLabs and Video Lessons?
The program is broken up into LiveLabs and Video Lessons:
LiveLabs are virtual sessions held once a week and conducted over Zoom with your classmates. Attendance of LiveLab each week is required. You can choose your LiveLab times according to your Track of choice. Seats tend to fill up fast. Make sure you reserve your seat quickly to secure your schedule.
Video Lessons are high-quality, pre-recorded videos that can be viewed any time — day or night — but you will need to stay on track with your peers.
When are LiveLabs?
You'll pick one LiveLab option for the semester (applies to all tracks).
Fall 2026 LiveLab Options:
- Mondays from 01:00 PM to 02:30 PM (America/Phoenix)
- Mondays from 06:00 PM to 07:30 PM (America/Phoenix)
- Tuesdays from 04:00 PM to 05:30 PM (America/Phoenix)
How will I meet my team?
Our
LiveLab instructors
and
Team Leaders
have dedicated drop-in hours scheduled each week, making it super easy to ask questions to get extra support.
What equipment do I need?
Hardware
- Desktop or laptop computer (tablets are not compatible)
- Webcam (built-in or external)
- High-speed internet connection
Software
- Windows: 64-bit with Windows 7 or higher
- Mac: 2009 model or later
We will provide all other materials and licensing software.
Do I need to be on campus to take the program?
Nope! The program is fully virtual. You can participate from anywhere.
