Digital Marketing Track
Get ready to jumpstart a career with global impact. Earn credit while learning in-demand digital marketing skills using Shopify, Google Ads and Instagram Ads.
Enrollment now for Spring 2022!
Enhance your resume by tackling real-world projects from global companies including:
Our World Loves Stories
No one tells a brand’s story better than a Digital Marketer. Building the online customer experience, they are tasked with telling the story that acquires users and customers, wielding the power to turn these visitors into true advocates.
Every company and movement, across nearly every industry, is shifting to a digital-first presence. Those with digital marketing skills are set to become the future changemakers that set the tone for how we shop, connect and share ideas across the globe — come join us.
Earn Credits & Real-World Skills
Two Courses. Six Credits. One Global Tech Program.
Course 1: January 10 to March 1 | Course 2: March 14 to April 29
COURSE 1 | 3 CREDITS
Intro to Ecommerce with Shopify
There are two (3) Enrollment Options for this course*:
"Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage an audience, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.
In this course, you’ll:
- Accelerate your career with in-demand digital marketing skills
- Enhance your portfolio by building real Ecommerce stores from the ground up
- Receive an Shopify Specialist Certification & Ecommerce badge for your LinkedIn
COURSE 2 | 3 CREDITS
Customer Acquisition with Google & Instagram Ads
There are three (3) Enrollment Options for this course*:
Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers.
The cool kids call it "growth marketing."
In this course, you’ll:
- Accelerate your career with in-demand skills in digital advertising
- Build a portfolio of Instagram and Google Ad campaigns
- Receive Google AdWords and Facebook Advertising certifications & a badge for
*Please note: You should select the enrollment option that best suits your major, and use the same enrollment prefix for both courses
(i.e.: If you choose SAO 249, select SAO 349). Exceptions can be made, but please speak to your Program Advisor to learn more.
How It Works
Take everything you know about online courses and throw it away. Applying the best of both worlds, this program blends the structured familiarity of in-person classes with the ease and convenience of virtual learning, delivering you the tools and resources you need to succeed. Experience high-quality content, engaging group discussions and develop relevant, applicable skills from the moment you log in.
Whether you prefer to work at your desk at 2 PM or on your couch at 2 AM, our 100% online program gives you the flexibility to learn your way, every day.
Each week, you’ll complete online modules containing Hollywood-produced Video Lectures and tangible exercises, set to a schedule that works best for you.
Once you’ve tackled the modules on your own, meet with your peers weekly in LiveLab, a virtual classroom conducted over Zoom.
During these sessions, you’ll have the opportunity to work with your peers and instructor to deepen your understanding and get additional hands-on practice.
Instead of being graded on learning theories and memorizing formulas, this course will be open-world, where you can use all the resources around you to solve real problems.
Skill Builders and Portfolio Projects will help you apply relevant concepts to
real-world problems and demonstrate your skills to potential employers.
You're going to feel confident and fully supported every step of the way.
If a specific assignment has you stumped, reach out to our 1:1 on-demand Tutoring Center or attend weekly group Study Halls! Need help catching up or have questions? Your dedicated Program Advisor is here to be your personal success coach.
What You'll Learn
Each module in this course is designed to make you career-ready. Using relevant real-world projects and a learn-by-doing approach, you'll build a full Ecommerce website, determine appropriate online channels to reach target audiences, and practice presentation skills to confidently communicate strategies to your future clients.
Rita Cidre, MBA
Rita's A Great Storyteller
She'll help you become an even better one.
Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor with a top-rated marketing course, Rita credits her liberal arts background for her many successful creative ventures. Over the past 15 years, she worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.
Fueled with equal parts coffee and passion, Rita will meet you at the crossroads of analytics and creativity so you are well-equipped to turn an idea into a product that starts a global conversation.
We also welcome Noah Rost, Director of Study Abroad, who will work in tandem with Ms. Cidre throughout the course as the Instructor of Record.
Tour de Force: Find her
on Peloton @pelotuda
Named One of the Top 50 Female Marketers to Follow by SEJ, Hubspot and Devrix.
Former Director of
Marketing at Zillow
Former Lead Instructor and "Distinguished Faculty" Honoree at General Assembly
Marketing skills are life skills. I’m very passionate about demystifying marketing for students who are ready to enter the workforce, build their own businesses and become financially independent.
HEY! I'M ANDREW.
Every week, I’ll assist any way I can during our virtual LiveLabs to make sure you’re properly retaining the info from the Video Lectures.
Right At Your Fingertips
We know you got this. But for the times you need a helping hand, we’ve compiled a slew of resources to make sure you achieve the best results.
Missed a class? Having some issues submitting assignments? LMK! Together, we’ll troubleshoot any hiccups that get in the way of you having a smooth learning experience.
Don't Just Take Our Word For It ...
I love how LiveLabs are led by young, bright instructors who are excited to teach us.
SENIOR | Comms
We weren't just listening to a lecture — we had hands-on experience with every subject.
SOPHOMORE | Environ. Science
I enjoyed being able to watch lectures, learn how to perform the tasks and then complete assignments on my own.
ALUM | Psychology
Already, with only one class I was able to use what I learned at work, which is great.
ALUM | Marketing
Every skill we learned was shown in the context of how it would be useful in the real world.
FRESHMAN | Finance
I love the organization of the lessons and flexibility to attend remotely.
JUNIOR | Nursing
The Global Tech Programs will be offered this Summer Term from January 10, 2022 to April 29, 2022.
Each program contains two courses: Course 1 (January 10 to March 1) and Course 2 (March 14 to April 29).
Class will be broken up into two parts:
- Video Lectures: are high-quality, recorded online videos and can be completed any time — day or night — but you will need to stay on track with your ASU peers.
- LiveLabs: are virtual classrooms that will meet twice a week, conducted over Zoom video chat with your classmates.
See When are LiveLabs for a breakdown of LiveLab time options.
LiveLabs are virtual classrooms that will meet twice a week, conducted over Zoom video chat with your classmates.
- Data Analytics Track
- LiveLab Section option 1: Mondays and Thursdays 10-11:30 a.m. MST / PDT
- LiveLab Section option 2: Mondays and Thursdays 3-4:30 p.m. MST / PDT
- LiveLab Section option 3: Tuesdays and Fridays 8-9:30 a.m. MST / PDT
- LiveLab Section option 4: Tuesdays and Thursdays 6-7:30 p.m. MST / PDT
- Digital Marketing Track
- LiveLab Section option 1: Tuesdays and Fridays 7:30 a.m. - 9:00 a.m. MST / PDT
- LiveLab Section option 2: Tuesdays and Thursdays 5:30 p.m. - 7:00 p.m. MST / PDT
- LiveLab Section option 3: Wednesdays and Fridays 11-12 :30 p.m. MST / PDT
- Intro to Coding Track
- LiveLab Section option 1: Mondays and Thursdays 10-11:30 a.m. MST / PDT
- LiveLab Section option 2: Tuesdays and Fridays 9-10:30 a.m. MST / PDT
- LiveLab Section option 3: Tuesdays and Thursdays 6-7:30 p.m. MST / PDT
You are required to attend LiveLabs with your classmates weekly.
Twice a week, you will participate in a face-to-face, online session with your LiveLab Instructor and classmates to discuss project work and provide Q&A on previous lectures.
You will have access to an on-demand online tutor, a coach to make sure you stay on track, a peer pod for group work, and weekly live discussions.
No, these courses are designed for all backgrounds and majors. Rather than starting your courses in theory, your courses will start with a focus on real-world application, using tools that remove complexity. These courses are not just “open note" — they are "open everything," just like the real world.
These courses will require you to have access to a desktop or laptop computer (Chromebooks and tablets are NOT compatible), stable high-speed internet and a webcam.
- For Windows, a computer with a 64-bit version of Windows 7 or later is required.
- For Macs, a model from 2009 or newer is required.
You will receive all other course materials and software licensing.
- For current ASU students, the cost for each Global Tech Program is $564/per credit.
- For Summer 2021, eligible corporate partner students utilizing corporate scholarships, tuition assistance or other awards will be able to utilize their funds to participate in the ASU Global Tech Programs.
- For Non-ASU students, the cost for each Global Tech Program is $616.67 per credit.
Note: You may be eligible to receive financial aid for these programs — please speak to the Financial Aid office to learn more.
Yes, all learners may take the program, and the courses are eligible to be counted for course credit towards degree completion at ASU. After reserving your seat, you'll receive instructions with next steps to complete your enrollment.
All ASU students are eligible to receive six (6) credits upon completion of the full program. Consult your program advisor for more details.
All ASU students must hold a 2.0 or higher GPA in order to participate in the Global Tech Programs.
All international (non-US citizen) applicants must show proof of English language proficiency, unless coming from a country where English is the primary language. If your passport is from a country where English is the primary language, you may ignore this online form.
Applicants attending an institution where the primary language of instruction is NOT English must provide evidence of English language proficiency. The English proficiency requirement may be fulfilled by providing official documentation from one of the English language proficiency exams that are listed on our website — please ask for more information.
No, you can attend these courses from anywhere.
The ASU Global Tech Programs are offered in partnership with Podium Education, the leader in developing online programs that empower universities to prepare students for high-growth careers in the digital economy.