Digital Marketing Track

Get ready to jumpstart a career with global impact. Earn credit while learning in-demand digital marketing skills using Shopify, Google Ads and Instagram Ads.


Now Enrolling for Spring 2022!

Expand your horizons, while sharpening your tech edge, by tackling

real-world projects from globally-recognized brands, including:

Our World Loves Stories

No one brings a brand’s story to life better than a Digital Marketer. Building the online customer experience, they are tasked with telling the story that acquires users and customers from all over the world, wielding the power to turn visitors into true advocates. 


Every company and movement, across nearly every industry, is shifting to a digital-first presence. Those with digital marketing skills are set to become the future changemakers that set the tone for how we shop, connect and share ideas across the globe — come join us.

Earn Credits & Real-World Skills

Two Courses. Six Credits. One Global Tech Program.

Course 1: January 10 - March 1 | Course 2: March 14 - April 29

Cost: A Program Fee equal to 6 credits of ASU Tuition | Scholarship & Fin Aid Eligible

COURSE 1 | 3 CREDITS

Intro to Ecommerce with Shopify

There are two (3) Enrollment Options for this course*:

Business Elective

WPC 294

General Elective

SAO 294

Engineering Elective

FSE 294

"Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage diverse audiences, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.


In this course, you’ll:

  • Accelerate your career with in-demand digital marketing skills
  • Enhance your portfolio by building real Ecommerce stores from the ground up 
  • Understand how to build an Ecommerce site that transcends borders
  • Receive a Shopify Specialist Certification & Ecommerce badge for your LinkedIn

COURSE 2 | 3 CREDITS

Customer Acquisition with Google & Instagram Ads

There are three (3) Enrollment Options for this course*:

Business Elective

WPC 394

General Elective

SAO 394

Engineering Elective

FSE 394

Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers. 

The cool kids call it "growth marketing." 


In this course, you’ll:

  • Accelerate your career with in-demand skills in digital advertising
  • Build a portfolio of Instagram and Google Ad campaigns
  • Understand how to market to various demographics and backgrounds
  • Receive Google AdWords and Facebook Advertising certifications & a badge for your LinkedIn

INTERCULTURAL

Intercultural Competency & Leadership Skills

The world is changing how we work and connect with each other. Whether your future team collaborates in-person or remotely across continents, building skills like emotional intelligence, listening for understanding and managing bias will help you stand out in your future job search.


After this course, you’ll:

  • Have experience with intercultural training used by the UN 
  • Demonstrate the ability to interact effectively with diverse team members 
  • Successfully navigate challenging situations with increased emotional intelligence 
  • Expertly engage in intercultural communication and collaboration with diverse peers

*Please note: You should select the enrollment option that best suits your major, and use the same enrollment prefix for both courses

(i.e.: If you choose SAO 249, select SAO 349). Exceptions can be made, but please speak to your Program Advisor to learn more.

How It Works

Take everything you know about online courses and throw it away. Applying the best of both worlds, this program blends the structured familiarity of in-person classes with the ease and convenience of virtual learning, delivering you the tools and resources you need to succeed at home or abroad. Experience high-quality content, engaging intercultural group discussions and develop relevant, applicable skills from the moment you log in.

No Tests,
No Quizzes

Flexible,
Online Learning

Interactive,
Online Sessions

One-On-One,
Guided Support

Instead of being graded on learning theories and memorizing formulas, this course will be open-world, where you can use all the resources around you to solve real problems.


Skill Builders and Portfolio Projects will help you apply relevant concepts and demonstrate your skills to potential employers.

Whether you prefer to work at your desk at 2 PM or on your couch at 2 AM, our 100% online program gives you the flexibility to learn your way, every day. 


Each week, you’ll complete online modules containing Hollywood-produced Video Lectures and tangible exercises, set to a schedule that works best for you.

Once you’ve tackled the modules on your own, meet with your peers weekly in LiveLab, a virtual classroom conducted over Zoom.


During these sessions, you’ll have the opportunity to work with your peers and instructor to deepen your understanding and get additional hands-on practice.

You're going to feel confident and fully supported every step of the way.


If a specific assignment has you stumped, reach out to our 1:1 on-demand Tutoring Center or attend weekly group Study Halls! Need help catching up or have questions? Your dedicated Program Advisor is here to be your personal success coach.

What You'll Learn

Each module in this course is designed to make you career-ready. Using relevant real-world projects and a learn-by-doing approach, you'll build a full Ecommerce website, determine appropriate online channels to reach target audiences, and practice presentation skills to confidently communicate strategies to your future clients.

Rita Cidre, MBA

PROFESSOR

Rita's A Great Storyteller

She'll help you become an even better one.

Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor with a top-rated marketing course, Rita credits her liberal arts background for her many successful creative ventures. Over the past 15 years, she worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.


Fueled with equal parts coffee and passion, Rita will meet you at the crossroads of analytics and creativity so you are well-equipped to turn an idea into a product that starts a global conversation.

We also welcome Noah Rost, Director of Study Abroad, who will work in tandem with Ms. Cidre throughout the course as the Instructor of Record.

Tour de Force: Find her 

on Peloton @pelotuda

riboon icon

 Named One of the Top 50 Female Marketers to Follow by SEJ, Hubspot and Devrix. 

Former Director of 

Marketing at Zillow

grad cap icon

Former Lead Instructor and "Distinguished Faculty" Honoree at General Assembly

Marketing skills are life skills. I’m very passionate about demystifying marketing for students who are ready to enter the workforce, build their own businesses and become financially independent.

HEY! I'M PAIGE.

Every week, I’ll assist any way I can during our virtual LiveLabs to make sure you’re properly retaining the info from the Video Lectures.

Personalized Support

PAIGE

LiveLab Instructor

Right At Your Fingertips

We know you got this. But for the times you need a helping hand, we’ve compiled a slew of resources to make sure you achieve the best results.

ALYSSA HERE!

Missed a class? Having some issues submitting assignments? LMK! Together, we’ll troubleshoot any hiccups that get in the way of you having a smooth learning experience.

ALYSSA
Program Advisor

Don't Just Take Our Word For It ...

I absolutely love the environment: everyone is just so positive and helpful. I actually want to come to the Zoom classes.

SENIOR | Comms

I've learned skills as a humanities major that have already helped me impress the company I work for and elevate my value to them.

SOPHOMORE | English

I enjoyed being able to watch lectures, learn how to perform the tasks and then complete assignments on my own.

ALUM | Psychology

Already, with only one class I was able to use what I learned at work, which is great.

ALUM | Marketing

Every skill we learned was shown in the context of how it would be useful in the real world.

FRESHMAN | Finance

I've done my entire degree online and this course has been one of the best that I have taken.

JUNIOR | Comms

FAQs

The Global Tech Program will be offered this Spring Term from January 10, 2022 to April 29, 2022.

Each program contains two courses: Course 1 (January 10 to March 1) and Course 2 (March 14 to April 29).

Class will be broken up into two parts:

  1. Video Lectures: are high-quality, recorded online videos and can be completed any time — day or night — but you will need to stay on track with your ASU peers.

  2. LiveLabs: are virtual classrooms that will meet twice a week, conducted over Zoom video chat with your classmates.


See When are LiveLabs for a breakdown of LiveLab time options.

LiveLabs are virtual classrooms that will meet twice a week, conducted over Zoom video chat with your classmates.

  • Data Analytics Track
    • LiveLab Section option 1: Mondays and Wednesdays 5:30 to 7 p.m. MST / PDT
    • LiveLab Section option 2: Tuesdays and Thursdays 2 to 3:30 p.m. MST / PDT

  • Digital Marketing Track
    • LiveLab Section option 1: Mondays and Wednesdays 5:30 to 7 p.m. MST / PDT
    • LiveLab Section option 2: Tuesdays and Thursdays 2 to 3:30 p.m. MST / PDT

  • Intro to Coding Track
    • LiveLab Section option 1: Mondays and Wednesdays 5:30 to 7 p.m. MST / PDT
    • LiveLab Section option 2: Tuesdays and Thursdays 2 to 3:30 p.m. MST / PDT

You are required to attend LiveLabs with your classmates weekly.

Twice a week, you will participate in a face-to-face, online session with your LiveLab Instructor and classmates to discuss project work and provide Q&A on previous lectures.

You will have access to an on-demand online tutor, a coach to make sure you stay on track, a peer pod for group work, and weekly live discussions.

No, these courses are designed for all backgrounds and majors. Rather than starting your courses in theory, your courses will start with a focus on real-world application, using tools that remove complexity. These courses are not just “open note" — they are "open everything," just like the real world.

These courses will require you to have access to a desktop or laptop computer (Chromebooks and tablets are NOT compatible), stable high-speed internet and a webcam.

  • For Windows, a computer with a 64-bit version of Windows 7 or later is required.
  • For Macs, a model from 2009 or newer is required.

You will receive all other course materials and software licensing.

If you are a full-time ASU student, there is no additional cost for this program — see more details below:


  • For non-Arizona Resident students
  • For International students: View here!

  • Eligible corporate partner students utilizing corporate scholarships, tuition assistance or other awards will be able to utilize their funds to participate in the ASU Global Tech Program for Spring 2022.

Yes, all learners may take the program, and the courses are eligible to be counted for course credit towards degree completion at ASU. After reserving your seat, you'll receive instructions with next steps to complete your enrollment.

All ASU students are eligible to receive six (6) credits upon completion of the full program. Consult your program advisor for more details.

  • All ASU students must hold a 2.0 or higher GPA in order to participate in the ASU Global Tech Program.

  • All international (non-US citizen) applicants must show proof of English language proficiency, unless coming from a country where English is the primary language. If your passport is from a country where English is the primary language, you may ignore this online form.

  • Applicants attending an institution where the primary language of instruction is NOT English must provide evidence of English language proficiency. The English proficiency requirement may be fulfilled by providing official documentation from one of the English language proficiency exams that are listed on our website — please ask for more information.

No, you can attend these courses from anywhere.

The ASU Global Tech Programs are offered in partnership with Podium Education, the leader in developing online programs that empower universities to prepare students for high-growth careers in the digital economy.

Contact ASU Global Tech Programs Team at (480) 933-4015.

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